Musto adds new products to Emirates GBR SailGP Team merchandise range ahead of home SailGP regatta
by Musto 25 Jul 09:30 UTC
British performance sailing brand Musto has added a select new product range to add to the highly successful collection of Emirates GBR SailGP Team merchandise, launched in April this year. The timing of the new additions are timely as the high-speed, global SP league arrives in UK waters this weekend (25-26 July) in Portsmouth.
Fans of Emirates GBR SailGP Team heading to the Portsmouth event can even get their merchandise customised with their name at the Customisation Station supported by Musto in the Race Village over the weekend, in return for a small donation to the 1851 Trust, that uses sport inspired learning to educate and empower youth through STEM and climate learning.
As Official Technical Clothing Partner to the Emirates GBR SailGP Team, Musto has introduced a range of functional products to the merchandise collection alongside a new, racy-design athlete T-Shirt in navy with flashes of gold: "The Emirates GBR SailGP Team athletes are at the root of the design inspiration of this merchandise collection, " said Musto Marketing Director, Nick Houchin. "The 2025 defending champions will be fighting for gold again this season and the Musto kit they wear on the water can contribute to their ability to race at their very best. The athletes have been involved in the development of the merchandise collection so their fans can wear the replica kit with pride."
Designed for life on and off the water, the new products include a new Athlete Crew Neck T-Shirt, ideal for active days. This short-sleeve tee has excellent moisture management capabilities thanks to its fast drying and wicking fabric technology with a UPF 50 rating. A new Emirates GBR Belt, Washbag, a Fast Dry Brimmed Hat and a re-styled Fast Dry Cap sits alongside the excisting collection of waterproof and softshell jackets, polos and t-shirts, waterproof bags and caps all featuring Emirates GBR SailGP Team branding.
“Working in partnership with the Emirates GBR SailGP Team to develop this exclusive range has been an exciting and rewarding journey for the entire team,” said Patricia Judd, Musto’s Head of Product Development. “Inspired by the iconic Emirates brand, the product team has thoughtfully curated a cohesive collection of products that reflect its elegance, exceptional quality, and distinctive identity. We are incredibly excited to see this full collection come to life.”
The collection blends Musto’s renowned performance heritage with modern team styling, creating apparel suited to both dedicated sailors and supporters of high-performance racing.
The merchandise collection can be found exclusively in-store at Musto stores in Portsmouth, Cowes and Lymington as well as online at www.musto.com