Sir Keith Mills named keynote speaker for World Yacht Racing Forum
by James Gradwell on 7 Nov 2014

Sir Keith Mills with The Duchess of Cambridge, Sir Ben Ainslie and Sir Charles Dunstone at the team launch in June 2014. Lloyd Images
We are delighted to announce the first of our keynote speakers at this year's WYRF - Sir Keith Mills, GBE.
Sir Keith is the founder of the Air Miles and Nectar loyalty schemes and former Deputy Chairman of the London Organising Committee of the Olympic and Paralympic Games. Currently he is the President of Open Sports Management and a Founding Shareholder and Board Member of Ben Ainslie Racing. Sir Keith will be presenting his keynote speech on the topic, 'How can we expand the fan base and commercial support for major sailing events?'
The World Yacht Racing Forum and Yacht Racing Design and Technology Syposium has been a key event for leading figures in the yacht racing industry for the last seven years. It provides fascinating discussions into the latest developments for the business of the sport, best practice examples on growing business in yacht racing and excellent networking opportunities for companies within this exciting sector.
Attend the WYRF and YRDTS to:
• Expand your network of contacts within the yacht racing industry
• Meet with event organisers, sailing teams, pro sailors and class associations, yacht designers, boat builders, engineers and suppliers
• Discover the latest strategies to grow the base and business of yacht racing
• Learn from leaders in the industry about best practice for event management, sponsor acquisition and
View the full speaker lineup.
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