Please select your home edition
Selden 2020 - LEADERBOARD

Seldén Mast strengthens UK aftermarket support through TMS

by Susannah Hart 24 Jun 11:00 UTC

To strengthen its aftermarket support, Seldén Mast Ltd has consolidated its UK aftermarket distribution through Technical Marine Supplies (TMS).

An exceptionally busy start to 2021 has seen Gosport based Seldén with an increased demand for its extensive range of mast, rigging and deck hardware products, with aftermarket sales being serviced directly through to its UK aftermarket dealer network of riggers and chandleries.

"It's certainly been a busy start to the year for us," says Steve Norbury, managing director at Seldén Mast. "The increase in demand we've seen has not been without its challenges across our global supply chains and manufacturing processes.

"We're first and foremost a factory, and we're aware that our distribution model in the UK can sometimes create delays to the end user. We've therefore decided that now is the time to make a positive change, in order to support our aftermarket dealer network with better product availability and improved levels of customer service."

Working with Seldén over the last year to increase its stock holding, TMS now has the largest stock of Seldén aftermarket products in the UK. This, coupled with its online ordering and next day delivery option as standard, will help to greatly reduce leadtimes. Equipped with a strong knowledge base across the Seldén range, TMS also has a dedicated five-person sales team offering greater support to trade customers and end users.

"Technical Marine Supplies is delighted that our hard work in aiming to be the best in our field has been recognised by Seldén Mast UK, and it is great news that our close working relationship, which has been building over the past few years, has culminated into a new chapter in UK distribution," says Nick Cook, senior sales manager at TMS.

"TMS has expanded both warehouse space and stock holding of all key Seldén products, allowing us to offer next day delivery on thousands of their products, coupled with extensive technical knowledge."

Seldén will no longer sell direct to its UK aftermarket dealer network, all trade enquires will now be directed through to TMS.

"We remain a strong player in the UK aftermarket, directing end user enquires through to the appropriate dealers in our network," explains Steve. "We'll also continue to provide our network with information updates, tech talks and marketing materials as well as developing aftermarket focused technologies.

"Through working with TMS now and going forward, we believe we're ensuring the end user will receive the best possible level of Seldén product support by making it more readily available in the UK."

For more information on Seldén Mast and its products visit:

For more information on Technical Marine Supplies visit:

Related Articles

Seldén Mast expands sales team in the UK
Welcoming Richard Thoroughgood back to the team Following a seven-year hiatus, Seldén Mast has welcomed back Richard Thoroughgood to its sales team for the third time, expanding its sales team in the UK. Posted on 27 Nov
Seldén carbon furling mast on new Oyster 495
Benefitting from Seldén Mast's new push button sailing technology When the first Oyster 495 hits the water in early 2022, it'll be sporting a Seldén carbon furling mast with new push button sailing technology developed specifically for this new model, the likes of which has not been seen to date on a sub 50ft yacht. Posted on 22 Nov
New Blocks and Cam-Cleats from Seldén
An assortment of Soft-Attachment blocks, Ratchet blocks and Cam-cleats Seldén, the Swedish manufacturer of rigs and sail handling equipment, is expanding their deck hardware range by introducing an assortment of Soft-Attachment blocks, Ratchet blocks and Cam-cleats. Posted on 22 Oct
Seldén Job Opportunity: Account Co-ordinator
Based in their UK offices in Gosport, Hampshire Seldén are recruiting! Are you a self-starting, organised team player with a positive 'can-do' attitude? We're looking for an Account Co-ordinator to be based in our UK offices in Gosport, Hampshire. Posted on 11 Oct
New Seldén products to make show debut at SIBS
Debuts designed to make sailing easier Two new Seldén products will be making their show debut at this year's Southampton International Boat Show, both designed to make sailing easier. Posted on 13 Jul
Seldén Mast launching new block range
At the virtual RYA Dinghy Show Seldén Mast will be introducing a new range of soft attachment blocks at the 2021 virtual RYA Dinghy Show, 27-28 February. Posted on 24 Feb
Deck hardware focus for Seldén Mast
At the virtual RYA Dinghy Show Seldén Mast will be exhibiting at the 2021 virtual RYA Dinghy Show. Focusing on its extensive range of deck hardware, the Seldén team will be highlighting how to completely fit out a dinghy from the deck up with innovative, reliable equipment Posted on 7 Feb
Seldén introduces carbon furling masts
Blending cruising with a great deal of performance Seldén Mast has unveiled its first carbon furling mast, a lighter weight furling rig designed to enhance the performance of cruising yachts in the 48ft - 75ft range. Posted on 13 Dec 2020
Seldén official supplier for Farr X2
The mast will feature T800 carbon pre-preg fibre wounded on a mandrel We are happy to announce that Seldén Mast has become the official mast supplier for the new Farr X2. The mast will feature T800 carbon pre-preg fibre wounded on a mandrel for an optimized mix of low weight, stiffness and strength. Posted on 20 Nov 2020
Selden 2020 - FOOTER