Yanmar moves towards sustainability with extension of decade long America's Cup partnership
by America's Cup Media/Sail-World NZ 7 Sep 2023 09:45 UTC
7 September 2023
The foiling hydrogen powered chase boat developed by Emirates Team NZ for the 2024 Americas' Cup © Hamish Hooper / Emirates Team New Zealand
The organisers of the 37th America’s Cup in Barcelona have confirmed the extension of a decade-long partnership with Yanmar as the Official Marine Partner for the event.
“We are truly grateful for Yanmar's unwavering support of the America's Cup over the years,” commented Grant Dalton, CEO of America’s Cup Event. “Their commitment as an Official Marine Partner has been instrumental in enhancing the excitement and success of the event. Yanmar's dedication to innovation, excellence and driving sustainability in the marine sector resonates deeply with the spirit of the America's Cup, and we look forward to another thrilling edition of the race together.”
Under the banner of the ‘Yanmar Green Challenge 2050,’ Yanmar has set itself an ambitious target to be a Greenhouse-Gas-free (GHG-free) corporation. The company’s technological innovation at the forefront of a wide range of alternative energy solutions includes: HVO approved engines, hydrogen fuel cells, battery technology, and hydrogen engine technology demonstrating its unwavering commitment to pioneering a greener and more sustainable future for industries worldwide.
“We see our Yanmar Green Challenge 2050 as our own race for sustainability and as a way to actively engage our people, our suppliers and our business partners in working together to reduce carbon emissions on land, on the sea and in the city,” says Akihiro ‘Dezi’ Nagaya, Chief Brand Officer of Yanmar Holdings. “We are delighted to continue our sponsorship of this historic race and share its values of sustainability, innovation and teamwork.”
For the past decade, Yanmar's strong commitment to supporting the America's Cup has been showcased through a series of significant sponsorship activities. In the 34th edition held in San Francisco, USA in 2013, Yanmar took on the role of the Official Technical Partner of Oracle Team USA. This partnership extended to the subsequent edition, the 35th America’s Cup held in Bermuda from 2015 to 2017, where Yanmar continued as the Official Technical Partner of Oracle Team USA and also earned the title of Official Marine Partner of the America’s Cup itself. The trend of close collaboration persisted into the 36th edition held in Auckland, New Zealand from 2019 to 2021, where Yanmar was again the Official Marine Partner.
Now, as the 37th edition gears up to take place in Barcelona, Spain, Yanmar continues to show its commitment by taking on the role of an Official Sponsor, reaffirming its enduring partnership with the prestigious America's Cup event.