Please select your home edition
Edition
Henri-Lloyd 2022 December - SW LEADERBOARD




Henri-Lloyd appoints Sailforce in UK and Ireland

by Henri-Lloyd 11 Nov 2023 08:11 UTC
Henri-Lloyd © Henri-Lloyd

Henri-Lloyd is strengthening its sales reach and customer support in the UK and Ireland with the appointment of marine sale specialists Sailforce. As one of the best-known and highly respected marine sales organisations, Sailforce's experienced and knowledgeable team will provide Henri-Lloyd with additional hands-on sales representatives all over the country, driving brand visibility and supporting retailers and their customers.

James Tinkler, International Sales manager at Henri-Lloyd says "We want to make it easy for customers to work with us, and having the support from the professional, knowledgeable and friendly team at Sailforce liaising with our customers on a regular basis no matter where they are, is part of that strategy."

Henri-Lloyd is launching its new 2024 Yachting and Boating range at METSTRADE in Amsterdam 15-17 November (stand 03.414). With a heritage spanning seven decades, the new collections reflect founder Henri Strzelecki's love of sailing, designing garments designed to keep people safe and dry. Offering clothing suitable for those enjoying coastal and inland boating through to the most extreme offshore conditions, the 2024 marketing campaign focuses on understanding that those who love sailing can experience the "Best Days of Your Life" on the water - days that can be enhanced when wearing high quality and reliable Henri-Lloyd performance clothing.

Martin Humby, Sailforce director, commented "We are delighted to represent Henri-Lloyd to the UK leisure marine market. Henri-Lloyd's unrivalled history in protecting sailors during the worst of conditions and the enlightened approach to working with wholesale customers is already proving to be a successful combination. We look forward to building on this in the coming months and years."

Tinkler adds: "The new 2024 collections are designed specifically to complement the wholesale, B2B and corporate market needs. The discreet Henri-Lloyd logos are intentionally positioned to enable companies, teams and individuals to be able to put their own additional, personal branding in key positions on the garments."

Headquartered in Manchester with designers in Italy and Scotland, Henri-Lloyd is now owned by the Norwegian Monte Rosa Sport Group, which also owns world leading base layer specialist brand Odlo. Henri-Lloyd stock is fulfilled from UK warehousing, ensuring fast delivery when required.

Related Articles

Knut Frostad joins Henri-Lloyd
Appointed as Executive Chairman Monte Rosa Sports (MRS) formally announces that Main Board Director Knut Frostad will join Henri-Lloyd as Executive Chairman from March 01, 2024. Headquartered in Switzerland, MRS is the holding company for sportswear brands Henri-Lloyd, Odlo and Janus. Posted on 28 Feb
Mav Lite: Responsible Performance
Built with recycled bio-based fabric technology This jacket offers the perfect blend of responsible performance and functionality. Built with recycled bio-based fabric technology, this Mav-Lite packaway, 100% waterproof and windproof jacket is breathable. Posted on 22 Feb
Introducing Aktiv Warm Base Layers
Snug, eco-friendly warmth with moisture-wicking abilities, from Henri-Lloyd Powered by Odio, the leading base layer experts, the Aktiv Warm LS top and pant offers snug, eco-friendly warmth with moisture-wicking abilities to ensure you stay warm and comfortable in cold conditions. Posted on 13 Feb
Designed For Hi-Octane Racing
Engineered to win A born to race jacket, smock and hi-fit, the M-Pro series is a 100% waterproof, highly breathable shell, designed for hi-octane racing. Posted on 10 Feb
Henri-Lloyd's Smart-Therm jacket
Designed using body heat mapping for ultimate comfort in all conditions Henri-Lloyd's Smart-Therm Mid Layer Jacket designed using body heat mapping for ultimate comfort in all conditions, no matter what activity. Posted on 1 Feb
Henri-Lloyd Sale ends midnight tonight!
With up to 50% off selected items Hurry! You only have a few hours left to shop the Henri-Lloyd Winter Sale, with up to 50% off selected items. Posted on 31 Jan
Henri-Lloyd grows its international representation
With new distributor appointments Following the launch of its Yachting and Boating range at METSTRADE, Henri-Lloyd has confirmed the appointment of international distributors in key countries. Posted on 25 Jan
Stay dry and warm with lightweight layers
Henri-Lloyd's lightweight waterproof and insulated jackets are built for cold and wet days Built for cold and wet days, Henri-Lloyd's lightweight waterproof and insulated jackets are perfect for exploring the coast and the city. Posted on 21 Jan
Henri-Lloyd Competition Time!
Win a complete Henri-Lloyd winter sailing kit, worth over £1,000 WIN a complete Henri-Lloyd winter sailing kit, worth over £1,000. Posted on 13 Jan
Henri-Lloyd and Nautor Swan announce collaboration
Official sportswear partner for Nautor Swan and ClubSwan's prestigious sailing ventures Two of the world's most successful and iconic brands in the sailing world, Nautor Swan and Henri-Lloyd, join forces in a collaboration that will see Henri-Lloyd as the official sportswear partner for Nautor Swan and ClubSwan's sailing ventures. Posted on 12 Jan
Henri-Lloyd 2022 December - SW FOOTER