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Ocean Safety 2023 - New Identity - LEADERBOARD

A new chapter begins: Beneteau and Simpson Marine move forward after successful partnership in Asia

by Beneteau Group 22 Mar 09:51 UTC
Beneteau and Simpson Marine move forward after successful partnership in Asia © Gilles Martin-Raget

After a remarkable 40-year partnership, Beneteau, has formally concluded its collaboration with Simpson Marine across the seven Asian countries where they operate.

This amicable decision follows Simpson Marine's acquisition by Sanlorenzo SPA. Together, they achieved immense success, selling over 500 Beneteau boats in the region and fostering a shared love of the sea.

"We are grateful for the strong partnership and dedication that Simpson Marine has shown in successfully growing the Beneteau brand across Asia for the past four decades. I particularly want to acknowledge Mike Simpson and his team for their outstanding work in delivering our boats and providing consistent support to our shared customers.

Beneteau will continue its very strong presence in Hong Kong with its two new partners: ASIAMARINE will now represent Beneteau Sail Boats alongside NextWave Yachting who will be looking after for the Power Boats. This will ensure all Beneteau owners and fans about Beneteau continuous present and permanent support. " stated Jean Francois Lair, Beneteau's Brand Director.

"We have thoroughly enjoyed representing Beneteau throughout Asia over the last 40 years and assisting hundreds of clients in their yachting journey. We will continue to look after all our existing Beneteau owners so they can enjoy their yachting freedom and we will ensure it is a seamless transition to all our customers around the region. We wish Beneteau continued success for the future but now Simpson Marine takes on its new direction after 40 years and the sale of the company to Sanlorenzo SPA."said Richard Allen, Simpson Marine's Chief Operating officer.

All parties involved are working together to ensure a smooth transition and continued support for our clientele.

For further information or inquiries, please contact Charlotte Piochon at .

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