Please select your home edition
Edition
Ocean Safety 2023 - New Identity - LEADERBOARD

A new chapter begins: Beneteau and Simpson Marine move forward after successful partnership in Asia

by Beneteau Group 22 Mar 09:51 UTC
Beneteau and Simpson Marine move forward after successful partnership in Asia © Gilles Martin-Raget

After a remarkable 40-year partnership, Beneteau, has formally concluded its collaboration with Simpson Marine across the seven Asian countries where they operate.

This amicable decision follows Simpson Marine's acquisition by Sanlorenzo SPA. Together, they achieved immense success, selling over 500 Beneteau boats in the region and fostering a shared love of the sea.

"We are grateful for the strong partnership and dedication that Simpson Marine has shown in successfully growing the Beneteau brand across Asia for the past four decades. I particularly want to acknowledge Mike Simpson and his team for their outstanding work in delivering our boats and providing consistent support to our shared customers.

Beneteau will continue its very strong presence in Hong Kong with its two new partners: ASIAMARINE will now represent Beneteau Sail Boats alongside NextWave Yachting who will be looking after for the Power Boats. This will ensure all Beneteau owners and fans about Beneteau continuous present and permanent support. " stated Jean Francois Lair, Beneteau's Brand Director.

"We have thoroughly enjoyed representing Beneteau throughout Asia over the last 40 years and assisting hundreds of clients in their yachting journey. We will continue to look after all our existing Beneteau owners so they can enjoy their yachting freedom and we will ensure it is a seamless transition to all our customers around the region. We wish Beneteau continued success for the future but now Simpson Marine takes on its new direction after 40 years and the sale of the company to Sanlorenzo SPA."said Richard Allen, Simpson Marine's Chief Operating officer.

All parties involved are working together to ensure a smooth transition and continued support for our clientele.

For further information or inquiries, please contact Charlotte Piochon at .

Related Articles

Lagoon 60, the scenery of your dreams
Everything has been designed for fluid, easy movement With her large swim platform turned toward the sea, wide, secure steps, and innovative opening side terraces, the Lagoon 60 invites contemplation as well as swimming! Posted on 25 Sep 2023
Groupe Beneteau new cruising models 2023
Beneteau, Jeanneau, Lagoon and Excess unveil their new models For the 2023 season, Beneteau, Jeanneau, Lagoon and Excess unveil their new models in the nautical universes of Monohull and Multihull Sailing. Posted on 8 Sep 2022
Sailing Horizon for Groupe Beneteau
SEANAPPS connected boat solution revealed, and going electric... Groupe Beneteau charters its course to develop new boating experiences. In Cannes, Groupe Beneteau dedicated a unique gathering night with its international community to announce major transformations in a world in constant evolution. Posted on 11 Sep 2021
Groupe Beneteau: 2022 new models
New models in both Monohull and Multihull Sailing. For the 2022 season, Beneteau, Lagoon, and Excess aunveil their new models for Monohull and Multihull Sailing. Posted on 9 Sep 2021
Groupe Beneteau adapts 2021 new model launches
From cruising to performance and charter, a targeted approach in monohull and multihull sailing As numerous boat shows have been cancelled in different regions of the world, Groupe Beneteau and its brands are proud to announce the new models of the 2021 season that will be presented through a series of private events. Posted on 7 Sep 2020
Henri-Lloyd - For the ObsessedGJW Direct - Yacht 2019 - FooterCure Marine - Cure 55 - FOOTER