Musto Celebrates Cowes Week with Star Ambassadors, Exclusive Podcast and Fan Experiences
by Musto 1 Aug 2025 07:00 UTC
2-8 August 2024
As competitors and sailing fans descend on Cowes, Isle of Wight, Musto returns for its ninth year as official clothing partner of Cowes Week starting this Saturday 2nd August, bringing an exhilarating line-up of events, athlete meet-and-greets, and a brand-new podcast to this iconic regatta.
This year, Musto raises the bar with an unmissable programme spotlighting its world-class ambassadors and inviting fans into the heart of the action.
Podcast Premiere with Sailing Heroes
On Sunday, 3 August, Musto set sail into the audio space with the debut of its first-ever podcast, hosted live at the Musto Store on Cowes High Street. America's Cup sailor and TV personality David 'Freddie' Carr leads a lively conversation with Olympic gold medallist Dylan Fletcher, fresh from his near victory at the Portsmouth SailGP event, and other sailing stars. Fans can meet the athletes beforehand at the Musto activation area in the Cowes Yacht Haven from 4-6pm.
Get Soaked... in Style
British kiteboarding legend and Musto ambassador Tom Court brings adrenalin and laughs with Musto's Slow-Mo Soaking, a playful yet rigorous showcase of Musto gear in action, also taking place on the Monday, 4 August. Set on the Yacht Haven pontoon, spectators will witness brave volunteers put Musto's waterproofs to the test, bucket showers included, all captured in cinematic slow motion.
Insider Tips with Hannah Diamond
Tuesday, 5 August sees Team GB's Hannah Diamond guide fans through her personal Cowes Week highlights, sharing must-visit spots and insider insights for land and sea alike. She'll also drop by the Musto activation area to meet fans and talk kit, racing, and her Cowes Week favourites.
Musto products will be on show at the Musto exclusive stand in the Cowes Yacht Haven or in the High Street store. Musto's new BR3 range is a perfect fit for the Cowes Week competitor. Launched earlier this year, BR3 Offshore and BR3 Sport are designed for the Corinthian Racer and every day sailor. BR3 is packed with high level technology and features: "You expect high quality and high performance from Musto and the new BR3 Collection delivers on every level," said Musto Ambassador, Will Harris, and co-skipper of IMOCA Team Malizia, who tested BR3. "When you're racing it is so important to have freedom of movement and protection. Without a doubt, I found I could totally trust the BR3 Offshore and BR3 Sport garments - it's a great range for the wider racing fraternity."
Celebrating the Musto Community
The week continues with street interviews, sailor testimonials, and behind-the-scenes content, capturing why Musto remains the trusted performance brand for racers, cruisers, and ocean adventurers worldwide. Musto and Ellen also celebrate 30 years of collaboration this year and Musto continues their partnership with the support of the Ellen MacArthur Cancer Trust that aims to inspire young people aged 8-24 to believe in a brighter future post treatment through sailing and outdoor adventures.
"As we celebrate nearly a decade-long partnership with Cowes Week, Musto is doubling down on our commitment to the sailing community," says Nick Houchin, Musto's Marketing Director. "From Olympians to amateurs, we design for those who live life on the water and this year's Cowes Week is our boldest expression of that yet."
Follow the action on Musto's social channels and at www.musto.com for exclusive content, ambassador interviews, and the upcoming Cowes Week video round-up.
About Musto
Founded in the UK in 1964, Musto are the world's number one performance sailing brand and a global leader in outdoor clothing apparel. As the first sailing brand ever to partner with GORE-TEX, Musto set the bar for innovation on the water, taking insights drawn from the best sailors in the world, who win Olympic medals, circumnavigate the globe, and battle some of the most volatile environments on the planet. The lessons we learn out at sea, empower our performance on land, as we work with the best fabric technologies on the market to deliver kit that can handle extreme adventures on solid ground, and lifestyle clothing that delivers both style and substance. When you wear Musto, it's more than a product. You're wearing thousands of hours of experience in the harshest conditions with the best athletes. In the real world and in the lab, we push our products to their absolute limit, to ensure our customers remain safe, protected, and able to perform at their best in any environment.