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Pantaenius 2022 - SAIL & POWER 1 LEADERBOARD ROW

Automotive partner Isuzu on board for SBS BoatLife 2023

by Boat Life Events 19 Jan 2023 10:00 UTC
Isuzu © Isuzu

BoatLife Events has secured commercial vehicle experts Isuzu as their automotive partner for 2023. A great match for the show's focus on sub-50 foot trailerable boats, with SBS Trailers as headline sponsor, the Isuzu UK range provides an excellent all-round and robust option for the boating community.

With a vision to manufacture no-nonsense commercial vehicles, focus has been on making the Isuzu D-Max range smarter, stronger and safer, whilst incorporating an element of style. Dubbed the pick-up professionals, Isuzu have a laser focus to meet client requirements and deliver superb build quality. For hardy vehicles that will withstand the daily rigours in all conditions, Isuzu UK's tenacious approach ensures that their product is not only fit for purpose but fulfils practical expectations every time.

Ideal for outdoor adventurers and boating enthusiasts alike, the Isuzu range meets the brief for those looking to tow their boat with a reliable and robust vehicle. At SBS BoatLife 2023 there will be the fantastic opportunity for visitors to put the D-Max to the test, within the grounds of the NEC, with off-roading and towing activities available for all visitors. There are plans for 2 or 3 different trailers to be available, along with time trial competitions and live video streaming of drives inside the NEC.

George Wallis, Head of Marketing from Isuzu UK commented "We are delighted to be able to showcase the capabilities of the Isuzu D-Max during SBS BoatLife and welcome visitors to find out more. The D-Max is perfectly suited to hard work and an outdoor lifestyle, so we are looking forward to this opportunity within the boating sector".

SBS BoatLife Live will take place 16-19 February 2023 at the NEC, and the show will fill the three halls with a mix of boats, watersports and equipment whilst showcasing a whole host of related brands.

Richard Dove, MD of BoatLife Events, said "Securing Isuzu UK as our automotive partner for 2023 is extremely exciting. They offer a great option to make any boating lifestyle even more straightforward and enjoyable, plus these vehicles are highly impressive in action. The interest from great brands in this year's show really is fantastic".

About BoatLife Events Ltd

BoatLife Events Ltd is a privately owned company founded by Richard Dove. The company is registered in London, and the experienced team work remotely. The second BoatLife will be held at Birmingham NEC 16-19 February 2023. The show has an all-year-round marketing programme which has built BoatLife as a lifestyle brand. Visit

About Isuzu Isuzu only makes commercial, pick-up vehicles with the focus on making the Isuzu D-Max range tough, strong and built to go the distance. They aim to meet customers' individual needs with a single-minded focus meaning they create outstanding vehicles that are truly fit for purpose. The winner of numerous accolades awarded by What Van? Trade Van Driver and others, and praised for both style and substance, it is clear that the Isuzu D-Max is the ultimate all-rounder.

For more information, visit Isuzu

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